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50. What’s in a name? From Secretary Plus to Bright Plus

50. What’s in a name? From Secretary Plus to Bright Plus

Challenging gender stereotypes around secretarial work

There has always been a negative connotation associated with the word “secretary” in Belgium, in large part due to a subservient and gendered stereotype. Since its founding 26 years ago, HR company Bright Plus has launched numerous campaigns to change that perception and promote the profession as a skilled and valuable role. This is the story behind the company’s name change and ongoing efforts to appreciate and promote secretarial services that counter stereotypes.

Story Category

“Everyone deserves a chance”

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